Southern Trailers
Southern Trailers
Southern Trailers is a group of trailer experts dedicated to serving Texas the best trailers and customer service to offer. They approached me in need of a rebrand to modernize their business' identity and bring a more accurate portrayal of their personality and message. The process was a defining and collaborative effort as we explored Southern Trailers goals and personality and how we could best express that.
Southern Trailers is a group of trailer experts dedicated to serving Texas the best trailers and customer service to offer. They approached me in need of a rebrand to modernize their business' identity and bring a more accurate portrayal of their personality and message. The process was a defining and collaborative effort as we explored Southern Trailers goals and personality and how we could best express that.
Project Overview
Project Overview
SUPPORTING ELEMENTS
Our pattern and illustrations gave us opportunities to bring out personality in more depth. Our pattern incorporated the logo mark in up down pattern bringing in movement that symbolized constant progress.
LOGO DESIGN
The primary logo is featured above and takes on a signature Wordmark style. The lettering was chosen and styled in a way that creates a no-nonsense vibe that captures Southern Trailers style. To add flare to the design we added the signature arrow in the middle of the Wordmark.
With the logo mark, it was important to create a distinct mark with aspects from the brands personality and identity but keep it simplistic. Our end result was this simplistic arrow icon created to give a dynamic feel to the brand.
LOGO DESIGN
The primary logo is featured above and takes on a signature Wordmark style. The lettering was chosen and styled in a way that creates a no-nonsense vibe that captures Southern Trailers style. To add flare to the design we added the signature arrow in the middle of the Wordmark.
With the logo mark, it was important to create a distinct mark with aspects from the brands personality and identity but keep it simplistic. Our end result was this simplistic arrow icon created to give a dynamic feel to the brand.
SUPPORTING ELEMENTS
Our pattern and illustrations gave us opportunities to bring out personality in more depth. Our pattern incorporated the logo mark in up down pattern bringing in movement that symbolized constant progress.
